Rum is not a drink. Rum is a continent.
A sea of islands, styles, barrels, and stories.
Today you can buy anything – dry or sweet, aged or unaged, single cask or blend, from Jamaica, Martinique, or Guyana.
But that's exactly the problem:
Too much choice, too little truth.
RumX exists so that doesn't happen to you anymore.
We believe in enjoyment with direction.
In discovery that doesn't end in chance.
In ratings that speak the truth.
In a community that shares knowledge – not marketing.
That's why we've built a database of over 25,000 rums.
A community of 50,000 members that has written over 276,000 authentic reviews.
A platform where you can compare, discover, and buy directly – from Europe's best rum retailers.
RumX – Your compass through the rum world.
Vision
To be the global home for every rum lover, where human expertise and technology enable the perfect moment of enjoyment.
Mission
We create transparency through the world's deepest rum database and the honest experience of a global community. We give every enthusiast the tools to decode their own taste and eliminate bad purchases.
Our Values
Transparency
Clear waters ahead. Real ratings from real people – no paid reviews, no hidden currents.
Community
Your crew of 45,000+ navigators sharing routes, discoveries, and passion.
Discovery
Every bottle is a new horizon. We help you chart your next great adventure.
How it all began...
Where should I start? Which rum do I like and where can I find like-minded people? Like every rookie, our founder Oliver Gerhardt faced this mystery when he embarked on his rum journey. Combining his two greatest passions, software development and rum, he spent every spare minute in early 2018, alongside his computer science studies, programming a small rum database where he could record his tasting notes and digitize his growing rum collection.n Over time, the idea grew to open up this still self-contained world and create an app for rum enthusiasts where tasting impressions could be shared, favorite rums could be found, and recommendations could be exchanged. With the official release of the iOS app on December 16, 2018, the time had come – Rum Tasting Notes saw the light of the rum world!
The rebranding to RumX in summer 2021 then laid the foundation for a real platform with an additional Android app, website, and community forum: RumX as we know it today!
Through hard work, we were able to secure our first funding in 2023 from the start-up accelerator Sandbox. The crowning glory came in 2024 with the nomination for THE Länd’s prestigious NXTGN start-up funding program and the trust placed in us by the state of Baden-Württemberg!
A small database develops into the world's largest review portal
The very first rum in the database was Plantation XO with the iconic number RX1. After 20,000 rums, we stopped counting. This vibrant rum source has grown thanks to a passionate community of over 45,000 members. A big thank you goes out to everyone who has helped and continues to help add new rums and fill in missing information. RumX wouldn’t be possible without you! ❤️
Scan a rum label like on Shazam and benefit from over 250,000 rum reviews from our community – this way, you can see at a glance like on TripAdvisor whether the rum is your thing or not. Connect like on Facebook in our community forum and enjoy personalized recommendations like on Spotify! Not a member yet? Experience RumX for free now:
The evolution from digital purchasing advisor to Europe's largest selection of rum
We give you the ultimate rum experience by providing everything from a single source. Simple, intuitive, and secure. To do this, we link over 6,000 offers from partner shops across Europe, such as La Maison du Whisky, Spirit Academy and Excellence Rhum, so you can now buy your favorite rum safely and conveniently directly on RumX. On top of that, you’ll receive personalized recommendations and 7-day customer service. But that’s not all: for hunters of rare collector’s rums, we also list current rum auctions from the most exciting auction houses. In short: Buying rum online has never been as convenient and affordable as it is at RumX!
We develop RumX with passion
Ensures a growing rum offering on RumX and happy users
"I will never forget the moment when I was introduced to RX1089 in a bar and it turned me into a rum enthusiast. An exotic horizon-expanding and pure jungle in the glass."
Our technical brain and the wizard at RumX
My current favorite rum is RX17317. Jamaican funk, marzipan, overripe fruit, slightly meaty notes. The 18 years of tropical maturation have produced an absolute explosion of flavors!
Keeps costs under control and ensures smooth processes
"It’s practically impossible to define my favorite rum, as I always discover new fantastic bottlings! I especially celebrate RX11. Tastes great in cocktails!"
Meet Us at Rum Festivals
To stay informed about the latest trends in the rum world and maintain connections with our international RumX community and partners, we regularly attend the most important rum festivals – including Whisky Live Paris, Rhumfest Paris, and the German Rum Festival.
Would you like to meet us in person? Feel free to write to us here so we can arrange a meeting.
Whisky Live Paris, September 2025: The RumX team with our long-time advisor Jakob Schellhorn (left), who has been actively supporting the team since 2018.